How to Market Vacant Land - 11 Creative Marketing Ideas to Sell Vacant Land
So, you want to sell your land by owner, but you're not sure the traditional ways will get the job done. Or maybe you've already tried the conventional approaches and didn't get the results you were looking for.
In some cases, it may be necessary to get a little creative to sell your land. This can happen when there aren't many active land sales in your area. In a slow market, it can be hard getting anyone to pay attention to vacant land.
This can also happen with extremely active market conditions where many similar properties are listed at one time. In such a situation, what are some different ways to advertise your land for sale to make your listing stand out?
In this article, learn 11 creative advertising ideas that we've used to successfully sell lots and land.
Why get creative when selling vacant land?
The first thing to understand about selling undeveloped land is that it's much different from selling a home. There are just a lot fewer potential buyers looking for vacant land than are looking for homes. And it's easier to rely on real estate agents when selling homes. Unless the vacant land you are selling has some really desirable features or amenities, you'll need some creative marketing strategies to find a buyer.
Before you start - get the land ready to sell
Creative ways to market your property can only go so far. The purpose of marketing your land is to make it easier for potential buyers to discover the property you are selling. The next goal of your marketing is to get prospective buyers to visit the property. Buyers still have to like what they see when they come to view your parcel of land.
You'll want to invest some time cleaning up the land and making it presentable. Start by taking away anything buyers may see as a negative. Eyesores like broken fencing or overgrow vegetation will make it harder for the buyer to see themselves on the land.
If you really want to entice buyers, treat your vacant lot listing with the same care you would staging a home for sale. Think about how you could draw their attention to a scenic view. Or maybe plant some wildflowers in an area you want to lead the potential buyers to.
11 Creative Marketing Ideas to Sell Land
- Promote your listing on social media. You should be posting online listings wherever possible, but don't forget to promote them on your social media accounts too. Any publicity is good, so consider using Facebook, Twitter and Instagram. If you don't use social media yourself have someone younger help you out!
- Create a video or virtual tour. This could be professionally done with drone footage, but homemade is good too. You can create a short video using Google Earth just showing the land property and the surrounding area. Either way, video works great for selling vacant land.
- Place flyers at local businesses. Post flyers anywhere in your local community that has a bulletin board.
- Create a Pinterest board. Think of vacant land as a blank canvas. Using a Pinterest board, you can help create a vision for your buyers by including related images. For example, a campfire or wildlife for a wooded property or deck chairs and fish for a waterfront property.
- Contact builders with projects in the area. If you have a buildable lot, drive the surrounding area and find contractors working in the area. Home builders are always looking for finished lots.
- Host a barbeque or party for neighbors. An outdoor party is the equivalent of holding an open house. And neighbors and their friends are some of the most likely land buyers.
- Offer owner financing. Affordable installment payments greatly opens up the market for vacant land.
- Auction the property on eBay. This can be a risky way to sell real estate unless you set a reserve price, but it can generate a lot of interest.
- Tailor ads to special interests. This requires knowing your target audience and also what the property's zoning allows, but can be very effective. For example, if the zoning allows recreational vehicles, create a blind ad that targets that audience.
- Blanket the surrounding area with bandit signs. You should have a For Sale sign up, but consider placing bandit signs around the area. In particular, you'll want to place them on busier roads that lead to your property.
- Contact real estate investors directly. You can find the contact information for land investors for a particular area using social networks like Facebook and LinkedIn.
Conclusion - creative sellers win
In conclusion, creative land sellers win. These landowners are able to tap into their creativity and come up with new and innovative ways to get in front of potential buyers. This allows these sellers to stay ahead of the competition and be the first ones to sell their vacant land.